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We're the Superhumans

The most awarded campaign of 2016, including two D&AD black pencils and a Cannes Film Grand Prix

A big, all-singing celebration of ability beyond disability, involving 140 disabled stars. That's more disabled people in one advert than in the whole history of British advertising.

The campaign has since been adopted by the U.N. as a worldwide disability aid, as well as becoming part of the national curriculum in UK schools.

The campaign has since been adopted by the U.N. as a worldwide disability aid, as well as becoming part of the national curriculum in UK schools.

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It was Channel 4’s most accessible campaign ever, smashing their viewing targets and changing the nation’s attitudes to disability for the better.

It was Channel 4’s most accessible campaign ever, smashing their viewing targets and changing the nation’s attitudes to disability for the better.

“It celebrates ability and it will shift perceptions on a global scale” - Sir Philip Craven, IPC President